Senior Digital Marketing Manager

Description

The Senior Digital Marketing Manager at Sirixo is responsible for leading the digital marketing strategy, optimizing online presence, and driving the growth of our brand across multiple platforms. The role demands a blend of creative thinking, analytical skills, and leadership abilities to manage a team and execute effective marketing campaigns.

Responsibilities

• Develop and implement comprehensive digital marketing strategies.
• Manage and optimize PPC campaigns, SEO, and SEM efforts.
• Oversee social media marketing and content strategy.
• Analyze and report on the effectiveness of digital campaigns.
• Collaborate with cross-functional teams to align marketing goals.
• Manage email marketing campaigns and automation.
• Lead and mentor a team of marketing professionals.
• Optimize user experience and conversion rates on digital platforms.
• Coordinate with external agencies and vendors as needed.
• Stay updated with the latest industry trends and technologies.